Friday 15th Mar 2013
– Sunday 16th Jun 2013
T–Su, 11am–5pm; Free First Fridays 11am–8pm
Put on by Bellevue Arts Museum
The Milanese photographers Aldo Ballo and Marirosa Toscani Ballo played an important part in the success of Italian design attaining worldwide recognition in the second half of the 20th century. By communicating the beauty and function of objects as well as their cultural message, the Ballos' photographs contributed significantly to the mythological status that surrounds Italian design even today. Based on the holdings of roughly 146,000 photographs in the archive of Studio Ballo, Zoom presents a new view of Italian design and its history. It focuses not only on the legendary design classics that were created during this period, but also examines the intense dialogue between objects, media and marketing that first facilitated the worldwide dissemination of these designs.